TIR campaign wins "Poster of the Year" award again!

An awareness-raising campaign by Tier im Recht (TIR) has won the prestigious "Swiss Poster of the Year" award again. Last Thursday, the campaign "Animals as Trash" was selected as the winner in all categories at the APG|SGA Poster Night. Like in 2013, the campaign was once again designed by the creative agency Ruf Lanz.

March 13, 2017

On March 9, the best Swiss advertising poster campaigns of 2016 were honored at the "APG|SGA Poster Night" at the Samsung Hall Zurich in front of about 400 guests.

The jury, consisting of 20 professionals from the fields of advertisement, culture, and design, had narrowed down the finalists from 340 submitted posters. This short list served as the basis for the presentation of the gold, silver, and bronze awards.

The night's big winner was the TIR campaign "Animals as Trash" The emotional poster theme designed by Ruf Lanz won the award for "Poster of the Year 2016". Giving its reasons for the award, the jury stated: "This series shows injustice, arouses emotions, appeals to our conscience, and activates".

TIR's awareness-raising campaign "Animal Judges", which was also designed by Ruf Lanz, had already won first prize in 2013 (see the news report from March 7, 2014 [in German]).

TIR is very pleased with this prestigious recognition and would like to thank Ruf Lanz sincerely for the many years of amicable and successful collaboration.

Further information (in German):